RedLine Simcade Growth Strategy
Strategic Business Enhancement Proposal
Introduction
RedLine Simcade delivers premium sim racing experiences in Myrtle Beach, SC. While the business has established a loyal customer base, it needs to increase visibility and streamline operations to reach its full potential.
This proposal presents strategies to boost RedLine's growth through targeted marketing, improved booking systems, and compelling content creation.
Business Overview & Challenges
1
Operating since June 17, 2023
2
Requires 50 hours/week to break even
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10 regular monthly customers, seasonal winter decline
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$30/hour rate with unlimited usage
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Loyalty Program: 10th hour free with 9-hour purchase
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Underutilized membership program
7
Competitors have motion rigs, RedLine does not
Challenges Identified:
1. Low Awareness & Foot Traffic
- Marketing efforts underperforming
- Untapped Chamber of Commerce opportunities
- Need stronger promotional strategy
2. Booking & Retention Issues
- No online booking system
- Missing customer follow-up process
- Low customer return rate
3. Content & Social Media Engagement
- Limited UGC and video content
- Missing viral-worthy content
- Weak social media presence
Client Implementation Plan
RedLine Simcade Responsibilities:
1
Launch automated booking & payment system to prevent no-shows
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Create tiered membership program for customer retention
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Set up email/SMS follow-up system for engagement
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Add race video recording service for extra revenue
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Promote customer content sharing on social media
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Enhance facility experience to boost visit duration
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Build local business partnerships for cross-promotion
RBV Media Implementation Plan
Core Services
1
High-Converting Ad Strategy ($800 one-time setup fee)
$250/mo. Management & Software
- Local Ad Campaigns targeting Myrtle Beach residents, students, and tourists
- Lead Generation for email and phone capture
- Golf Club Outreach for group bookings
- Strategic Retargeting to past visitors
2
Content Creation & Social Media Growth
- Split-Screen Racing Videos combining gameplay and player reactions
- User Content Program: Discounts for social media shares
- Weekly Reels: Best laps, races, and customer reactions
- Feature Highlights: Track accuracy and premium equipment
3
Advertising, Email & SMS Marketing Automation
- Facebook & Instagram Ad Management
- Automated Customer Follow-up
- Targeted Promotional Campaigns
Additional Services
Content Creation:
$1,000/month – 10 edited videos
Automated Booking System
$500 one-time setup(Included in $800)
Email & SMS Marketing
$300 setup (Included in $800)
Custom Video Editing
$20-$50 per video
Expected Results
Our strategy will deliver:
Higher daily revenue
Expanded customer database
Stronger local brand presence
Continuous content generation
Next Steps
1
Select Package
Finalize services & agreement
2
Launch Campaigns
Deploy targeted advertising
3
Enable Booking
Set up reservation system
4
Automate Marketing
Implement email/SMS workflows
5
Create Content
Execute content strategy
6
Optimize Results
Fine-tune performance
Ready to help RedLine Simcade maximize growth and transform visitors into loyal customers.
Looking good?